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Design a Mobile Friendly Website

We have entered a new era of internet usage– mobile internet usage in particular. Consumers turn not only to text, social networks and directions on their mobile devices, but also they are utilizing them to enhance their lives. So many mobile devices have become part of our daily routine that consumers reach their phones reflectively when they are bored, exhausted, inquisitive or even hungry.

According to the recently published and highly anticipated Meeker 2018 Internet Trends Report, the time spent on mobile digital media is 3.3 hours a day for the average consumer. Due to this change in online consumer behavior, your digital marketing strategy must also focus on mobile devices. This means that you need to optimize all your mobile websites and marketing campaigns. Also, Google’s recent studies illustrate that whether you’re a small, medium or big company, you need a mobile-friendly website if you want to gain a competitive edge at this moment and keep it in future.

When we talk about mobile-friendly websites, we mean that a website looks great on any mobile device, such as a smartphone or tablet. Approximately 91% of mobile users say that content access is crucial. This means that many people might want to leave a site if they cannot find what they are looking for. A mobile website should be sized and coded to facilitate mobile interaction.

“Do I want a mobile-responsive website?” the answer is yes, if you need to get and hold more customers, you need a mobile-responsive site. We can’t make it clearer than that. You need a mobile website design if you’re concerned with getting new customers and keeping whom you have.

Modern customers don’t want to wait, and thanks to websites such as Amazon and Uber, they expect extremely high speed. Half of the online population (47%, to be precise) expects to load a website within 3 seconds or less. If this is not done, the user clicks the “back” button. Given the average mobile site you still need 15.3 seconds to load, you are lucky that you have the chance to take that advantage.

Here are 5 Steps how to make your website mobile friendly:

1. Build your website for mobile first viewing – Making your website responsive means that the design and layout of the page changes automatically relative to the size of the device screen.

2. Make finding key information easier – The best mobile site design prioritizes what information is displayed in some locations. For example, it should always be easy to find your contact information and services / products on a mobile screen and your navigation should be minimized.

3. Enlarge the buttons – If people cannot click with their fingers on your buttons, they are not large enough.

4. Make it easier to read the fonts – A font and font size that is large and clear enough to be read from a smaller screen should be used.

5. Compress your files and images – The speed of your site is key, and large images, files and videos can slow your mobile site significantly.

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